annie vu-streader

Agency: Amplify
Year: 2023
Role: Executive Producer
Budget: €1.7m

A one of a kind immersive and sensorial event, blurring the lines between art and brand experience in the South of France.

The event was phased in 3 parts, a roundtable with the Cometes Collective, a trio of renowned make-up artists, to the global beauty influencers’ and media community.

Part 2 guests were invited to feel Color Anima where we took over the main art gallery and brought to life five iconic CHANEL colours and designed an experience where each installation invited the guest to analyse how color makes them feel, act and live.

Finally guests were invited to discover their own Color Amima, chanelling inspiration of the event into a collective creative expereince of self discovery

Key deliverables:

4 x installations: scenic, content and projections

1 x roundtable

1 x workshop

Agency: AnalogFolk
Year: 2022
Role: Freelance Project Director
Director: Yann Demange
Talent: Jonathan Majors
Budget (Pre-prod and shoot as part of TVC workflow): £1.9M

A through the line global campaign for Johnnie Walker Black Label featuring Jonathan Majors celebrating a world of big flavour, focusing on bold steps as he walks through a world of music and dance to demonstrate the flavours of Johnnie Walker Black Label are blended together.

Key deliverables:
1 x 15”
2 x 10”
5 x 6”
x 4 formats (16x9, 4x5, 1x1 & 9x16)
+ Dark Market versions

Agency: Amplify
Year: 2024
Role: Executive Producer
Budget: £2.5m

An interactive beachfront activation held at Carlton Beach Club during Cannes Lions 2024, Manifestival brought Pinterest boards to life in a vibrant celebration of Gen Z creativity and tangible self-expression.

Immersive zones include:

Charm Bar: Design jewellery and accessories using new and thrifted materials with BONBONWHIMS.

Tattoo Parlour: On-site body art by One by One Tattoo inspired by trending Pinterest visuals.

Marble-Dip & Sneaker Customisation, style readings, and a playful Pinterest Patisserie, all highlighting trend-led creativity.

Colour Consultations: Expert Siân Clarke provided personalised colour emersion sessions

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Elevated above the beach, a series of private meeting rooms were built on an adjacent pier — each with panoramic sea views and customisable coloured interiors. These spaces blended work and creativity, enabling immersive client sessions and thought-leader gatherings with a powerful brand backdrop

Agency: Amplify
Year: 2024
Role: Executive Producer
Budget: £1.5m

Flavourverse, a three-week immersive, award-winning pop-up experience in Covent Garden designed to elevate Daesang Jongga Kimchi’s brand presence among press and consumers. This multi-sensory experience brought the brand’s rich heritage and contemporary appeal to life through a series of themed zones including:

Kimchi Alley: An eye-catching space inspired by Seoul architecture that featured a rotating residency of top London-based chefs, who each fused Jongga Kimchi with their signature cuisine. Each chef had their own weeklong residency in the space; the lineup included South Korean chef Judy Joo, who kicked off the activation with her restaurant Seoul Bird, followed by cult favorite Bad Boy Pizza Society, and finishing with chef Robin Gill and his restaurant Darby’s.

Heritage Lab: An interactive space exploring the cultural significance and history of kimchi.

The Mart: Located behind a sliding door and through a hidden fridge, an eye-popping kimchi superstore filled with limited-edition streetwear and dozens of kimchi products. the space included the interactive Kimchi Match test.

Designed to engage both press and consumers, Flavourverse combined storytelling, culinary collaborations, and interactive elements to deepen brand connection and drive awareness.

This experiential campaign attracted over 5,000 visitors, increased brand awareness and purchase consideration by 27%, and received multiple industry awards, including Best Pop-Up, Best Food Experience, and Best Exhibition (Campaign Experience Awards 2024).

Agency: Publicis•Poke
Year: 2019
Role: Freelance Senior Producer
Budget: £300K

An integrated campaign launching the new Clio V model celebrating 30 years in the making of its popular car.

Key deliverables:
Key Visual:
- Exterior x 3 layouts - static
- Interior x 3 layouts - static
- Exterior x 2 layouts - motion
- Interior x 2 layouts - motion

OOH / DOOH:
- 1 x Wonderwall (Oxford Circus)
- 3 x Digital Ribbons (Oxford Circus, London Bridge & Kings X)
- 20 x bespoke layouts
- 3 x standard OOH layouts

Press:
- 6 x formats

Social & TVC cut downs:
- 11 x edits x 4 formats

Agency: Poke London
Year: 2018
Role: Senior Producer
Film - Directors: Big Red Button
Budget: £1.2m

An integrated global campaign that engages the audience with the story of Wild Lager; brewed with wild yeasts from faraway places. We created a series of product focused assets that embrace elements of the natural world.

Key deliverables: 
Videos:
- 3 x 6” teaser (+9 versions),
- 3 x 15” hero (+9 versions),
- 1 x 20” hero (+1 versions)
- 2 x 17” hero (+2 versions).

Social assets:
- 19 x 6”

OOH:
- 6 x 6 sheet (+18 versions),
- 6 x 48 sheet (+18 versions),
- 6 x 96 sheet (+18 versions).

Website:
- 3 x desktop versions and 3 x mobile versions.

IG story and Compass (microsite).

Agency: Poke London
Year: 2018 - 2019
Role: Senior Producer
Film - Director: Erik Van Wyk
Film - Production: Movie Magic International
Film - Post (Offline): Final Cut
Film - Post (Online): Glassworks VFX
Film - Post (SFX): Machine Sound
OOH & DOOH - Production: The Mill
Satellite & BTS: Martin Senyszak
Budget: £1.3M

An integrated global campaign introducing the new partnership of Heineken and Formula E. We created a series of assets embracing the Formula E race arriving in the city - ‘If you’re in the city, you’re at the race”’.

Key deliverables: 
Videos:
- 19 x 15” short films (x3 formats; 16:9, 9:16 & 4:5),
- 7 x 6” cut downs (x3 formats; 16:9, 9:16 & 4:5).
- 9 x 6” sec satellite (x1 format; 9:16)
- 1 x BTS (x1 formats; 16:9)

OOH & DOOH:
- 4 x 2 formats; 6 & 48 sheet

Website landing page:
- 1 x desktop & mobile

Agency: Saatchi & Saatchi Wellness
Year: 2020
Role: Freelance Senior Producer
Photographer / Director: Alex Telfer
Budget: £800K

An integrated campaign for the asthma medicine Nucala by GSK. Shooting the dynamic motifs with a playful approach to the topic of ‘Balance’. All assets shot and delivered during Covid-19 lockdown.

Key deliverables:
Key Visual:
- 23 x hero shots
- 18 x supplementary shots

Motion:
- 1 x 40” Hero
- 5 x 10” Cutdowns

Agency: Razorfish
Year: 2015
Role: Freelance Producer
Budget: £212K
Director: Michelle Craig

A multichannel communications campaign, influencer engagement and online film “Me & My Bear” for popular photograph sharing mobile application, Lifecake.

The soundtrack is a cover of Yazoo and Alison Moyet's Only You, composed by Christopher Hayden, the drummer in indie rock group Florence and the Machine.

The film was accompanied by online ads and social media posts, directing people to the competition with a call to action to download the app. The content was targeted to customers in the UK, France, Germany, Italy and Spain.

Key deliverables:
Video:
- 1 x 90” hero
- 1 x 30” edit

Agency: Gravity Thinking
Year: 2016
Role: Freelance Senior Producer
Talent: Jake Humphrey
Budget: £200K

The IONIQ is Hyundai's new electric vehicle - "The future of e-mobility". 

A series of 5 content films that helps consumers understand the benefits of e-mobility and navigate which car in the IONIQ range best suits their own personal driving needs.

The hero film had significant paid support within digital and social media channels and was further supported by three further films explaining the benefits of the IONIQ range in more detail.

Key deliverables:
Video:
- 1 x 50” hero
- 1 x 20” teaser
- 3 x 120 - 180” tech (BTS).

Agency: Gravity Thinking
Year: 2016
Role: Freelance Senior Producer
Film Production: Lock & Loru
Technologists: The Alphabet Collective
Budget: £180K

A series of films that test whether or not it’s possible to drive the Hyundai i20 using the power of positive thought alone.

Using EEG headsets, which read the participants brainwaves, to custom built robotics that in turn applied pressure to the accelerator and brake of the i20 allowing the user to control the vehicle through the power of thought alone.

Electrodes in the EEG headset with interpreting software detected the participants’ positive thoughts, and electronics applied pressure on the accelerator through the use of actuators. In turn their neutral thoughts would activate the brakes.

The participants testing the campaign theory included members of Atlantic Endeavour, Mark Alcock, registered blind father of two who hadn’t driven a car for fifteen years prior to losing his vision and Life Coach, Anne Rae whose job includes harnessing the power of positive thought with her clients. All were selected due to their different needs to utilise positivity and optimism in their day-to-day lives for very different reasons.

Key deliverables:
Video:
- 3 x 90” hero
- 1 x 20” teaser
- 3 x 90” tech (BTS).

Agency: Lost Boys (DigitasLBi)
Year: 2015 - 2016
Role: Freelance Senior Producer
Budgets: £300K
Film production: Be The Fox

Honda Racing F1: Honda Labs 2016

Honda Racing Formula One wanted to attract a new audience to the sport. So we tapped into their thirst for facts, knowledge and innovation, and engaged this millennial audience through a series of remarkable, sharable and visually beautiful YouTube films.

Co-presenters Greg Foot and Jimmy De Ville broke down the incredible engineering breakthroughs that make Honda F1 engines tick, whilst behind the scenes, the Top Gear stunt team created explosions that kept the audience coming back for more.  

Six films in total, the series rocketed Honda Racing F1 youtube subscribers – increasing them twenty-fold.

Key deliverables: 
Video:
- 6 x 5-6 min hero
- 1 x 50” trailer

Agency: Gravity Thinking
Year: 2016
Role: Freelance Senior Producer
Film Production: Villager Films
Budget: £150K

A series of films for Hyundai to re-establish the ‘car tour’ experience online.

Albert Einstein once said, “If you can't explain it to a six year old, you don't understand it yourself”. This became the basis of the concept; to use kids to communicate the often detailed technical functionality and key benefits of the Hyundai range across design, quality and features therefore re-inventing the in car tour experience as a relatable, useful and original experience. The kids in the films bring together all these aspects: the humour and humanising approach that delivers the product features in a unique and entertaining way.

The campaign launched on Hyundai’s You Tube channel on July 27th 2016, supported via a seeding plan across Facebook, Twitter, Instagram and LinkedIn.

Key deliverables:
Video:
- 4 x 120 - 180” hero
- 1 x 20” teaser

Agency: Lost Boys (DigitasLBi)
Year: 2015 - 2016
Role: Freelance Senior Producer
Budgets: £62K
Film production: Be The Fox

Honda Civic: The Value of X

A short film showing a mathematician driven to distraction trying to understand how the price of the Honda Civic and Civic X can be the same.

Key Deliverables: 
Video:
- 1 x 60” hero  
- 1 x 15” teaser
- 15 international reversions (6 x voice over and 9 x subtitled versions)

Social assets:
- 6 x social .gifs
- 9 x stills

Agency: glue Isobar
Year: 2011 - 2012
Role: Digital Producer
Budgets: £40K - £85K

Krave Easter Campaign - Puzzle Game

Our brief was to create something fun to mark the season; the result was a simple but engaging puzzle game that could be repurposed in a variety of online units from skyscrapers to mastheads.

We designed and created 3D and audio assets for the game, overseeing their integration from a creative and technical perspective and helping ensure the game mechanic was straightforward and enjoyable.

Key deliverables: 
Rich Media:
- 1 x YT expandable masthead
- 1 x rich expandable leaderboard
- 1 x expandable skyscraper
- 1 x msn ad
- 1 x mobile immersion ad
- 3 x back up gif
- 4 campaign Facebook tab page
- 2 x Facebook ASU.

Swimming Website

A Swimming website with concise information about the Kellogg's free Swim 2 for 1 promotion which coincided with the Olympics 2012 Kellogg's on-pack promotion offering a free swim. The website sat within the Kellogg's main website and mobile friendly.

Key deliverables: 
Website:
- 5 sections
- 7 sub pages
- Database google maps integration

Agency: Momentum Worldwide
Year: 2012 - 2013
Role: Integrated Project Manager
Budgets: £900K

The Ford Fiesta Tech Drive - a large technically complex experiential project delivered in Rome for a 2 week press event showcasing the new Ford Fiesta SYNC technology. 

Key deliverables: Responsive website, email campaign, 150 pieces of print, development of voice activation (in 5 languages) which triggered holographic animated projections, at the same time recording and projecting live the user into the car and producing a video souvenir which as available to share within 5 minutes of the experience via the web app.

Agency: Razorfish
Year: 2015
Role: Freelance Digital Producer
Budget: £30K 

Online standard and interactive media ad placements showcasing the new BBQ Smokehouse burger. The cursor when hovered over the banner would change to a hand and encourage the user to move the hand left to right which would increase the speed and movement of the smoke.

Key deliverables:
Rich Media:
- 1 x billboard
- 1 x skin
- 1 x sticky banner
- 1 x sidekick
- 1 x double MPU
- 1 x mobile interstitial
- 1 x mobile reveal
- 1 x mobile expand

Agency: Poke London
Year: 2019
Role: Freelance Senior Producer
Photographer: John Garon
Budget: £210K

A responsive website build including a CMS platform build and TFL API integration. The website allowed Here East to update content and showcase how tenants and visitors are bringing the Here East Campus to life. Through a new Tone of Voice evolving the Here East’s brand personality and photography illustrating real people in their environments.

https://www.hereeast.com/

Agency: Cheil Worldwide
Year: 204 - 2015
Role: Freelance Digital Producer
Budget: £140K

Our task was to amplify the Samsung brand message and product demonstration through activations via the London Piccadilly Circus screens on social channels, partner channels, influencers and on the ground (activations and pop-up shops). 

#MyHiddenLondon

We invited a group of influential Londoners to make short films or animated guides which revealed their favourite parts of London using a Samsung product. They shared their content with their audience via their social channels where we retweeted these pieces of content on Samsung channels and invited followers to share their own hidden corners of London. The best of these content were posted directly onto the big screen on Piccadilly Circus. The activation team on the ground acted as tour guides over 3 days, giving directions to the various #MyHiddenLondon recommendations.

#SilentFilmFestival

We invited a group of student filmmakers and influential Instagramers to inspire the public with a 'Pop-Up Film Studio' in Soho London. We created a Silent Film Festival featured on Instagram and on the big screen at Piccadilly Circus where the entrants were given a theme and entered a competition to win an opportunity to showcase their film before Samsung, BAFTA and the public. Entries to the competition were displayed on the big screen with a CTA for the public to create their own films and upload them to Instagram with the #SilentFilmFestival hashtag.

Agency: Poke London
Year: 2019
Role: Freelance Senior Producer
Production: Poke London
Post-production: Prodigious
Budget: £191K

9 weeks sprint covering various social and hygiene assets; National Geographic partnership content, Nestle Pure Life new product ranges, Global Calendar assets and toolkits for markets to implement.

Key Deliverables: 
Content social posts x 4
Animated social posts x 8
Static social posts x 18
Social hygiene assets x 4
Website articles x 11
Website video content x 2 (60” hero and 30” cutdown)

Agency: Momentum Worldwide
Year: 2012
Role: Integrated Project Manager
Budget: £150K

Key deliverable: An interactive surface table and tablet application showcasing UPS' logistics expertise including a live medal feed for the hospitality program held at Bafta 195.

Agency: Momentum Worldwide
Year: 2015
Role: Senior Project Manager
Photography: James Stroud

Deliverables: 5 x ads.

Agency: Imagination
Year: 2013
Role: Digital Producer (6 month contract)

Key deliverables: Delivering digital assets to the Frankfurt Auto Show (September 2013) for Jaguar Land Rover, ranging from interactive touchscreen applications, mobile app, web applications and content post production.

Agency: Momentum Worldwide
Year: 2014
Role: Integrated Project Manager
Budget: £180K

Following on from the success of the Houses of Stella Artois 2013, as part of this program we further celebrated the importance of the rituals and craft that go into a perfectly poured Stella Artois by partnering with a number of the world's pinnacle events - The Open Championship held at Royal Liverpool, Hoylake, Wirral England.

Key deliverables: 
Microsite:
- Registration microsite

Print collateral:
- 500 x invitations and stickers
- 150+ Event space collateral (branding).

Props:
- 200 x special edition chalice boxes
- 600 x chalice bags
- 200 x canvas bags
- 67 x picnic blankets
- 312 x umbrellas
- 200 x golf score card wallets

Agency: Momentum Worldwide
Year: 2013
Role: Integrated Project Manager
Budget: £300K

The Houses of Stella Artois - a UK summer series of partnership experiential activations around sport, food and film to celebrate the Stella Artois Perfect Pour.

Guests were invited through a Facebook application to discover which type of discerning individual they were. Through a series of questions, the user would be presented 3 results; Sporter, Foodie or Filmster with the prize of a pair of VIP tickets to an exclusive summer event including Mint Polo, BNP Paribas Tennis Classic, Taste London and Luna Cinemas.

Key deliverables:
Facebook app:
- Allows guests to discover their discerning character

Print:
- 3 x invitations designs
- Event space branding

Props:
- Branded Stella Artois tennis balls, towels, picnic blankets and bags.

Agency: Momentum Worldwide
Year: 2014 & 2015
Role: Freelance Senior Project Manager
Budgets: £100K - £150K

Cannes 2014 & London 2015

Each year, Stella Artois celebrates the importance of the rituals and craft that go into delivering a perfectly poured chalice at the World Draught Masters. The aim was to build on the success of the previous year’s event, to deliver an unforgettable Championship that would celebrate Stella Artois’ relationship with Wimbledon and build on its association with The World’s Greatest Events. The activation was filled with three duelling stations for the contestants battle and a specially designed bar for 250 guests to enjoy perfectly poured Stella Artois.

Key deliverables: Registration microsite, event space collateral (branding), invitation and trophy.